smokerblog

The New at&t

So AT&T has gone and redesigned their logo and all I can say is, bluck.

As anyone with whom I am a regular email correspondent understands, I am a fan of the lower-case letterform. But in this logo it just looks...wimpy. This logo does not say "telecommunications giant" to me; instead, it says something like, "two guys working out of their parents' basement."

I mean, seriously. The subtle shading looks cool and all, but these guys simply took the old logo, did a cheesy job of adding dimension, changed the font, and called it "revitalized." Look closely, try to follow the lines that show through the logo, they don't even look geometrically plausible to me.

I think that's what bothers me the most. When I look at the logo long enough, I start to get vertigo from those oddly positioned swirls. So but maybe that's the goal: to mesmerize the customer...ooooo...so round...so shiny...